Price Match Promise


As a family business Townfields Saddlers are keen to maximise sales, maintain sales and be competitve in the changing market place. The internet brings a new dimension to this and we pride ourselves on our excellent service and choice here at Townfields Saddlers both in our showroom, website and outdoor events.

We are now open 7 days a week at our store in Coventry and offer professional riding hat fitting and the fitting of footwear. We constantly have 4 members of staff in our fitting team on the premises. Great care is taken in this process from knowledgeable staff, you can be assured of this.

We understand that price is key in today's market place for everyone and at Townfields we promise to match competitors prices when the item is the same ie colour, size and price and not from discounting auction sites, Ebay or Amazon. These items must be in stock and ready to dispatch.

The quote must be available currently and cannot be a historic piece of information, being available to purchase and in stock immediately.

Please contact our Customer services team on or you can call us 7 days a week on 02476 402474, if you find a product you do want to purchase but are concerned about the price.

The competitors we will price match are:

  • Naylors
  • Redpost Equestrian
  • Ride away
  • Ayr Equestrian
  • Hope Valley Saddlery
  • Robinsons Equestrian
  • Wychanger Barton
  • Millbry Hill
  • R & R Country
  • Chelford Farm Supplies
  • Houghton Equestrian
  • Treehouse Sporting Colours
  • Outdoor & Country
  • The DrillShed
  • William Powell
  • Equine SuperStore
  • Official websites run by a brand we stock (eg. Ariat, Charles Owen, Lemieux)

Townfields Saddlers reserve the right to refuse the opportunity to price match if a current line of stock is being discontinued/price slashed by a competitor for no reason.